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Made a name with the music group he fronted, East Side Boyz, Lil Jon began as a club DJ before the time came for him to establish a solo career in the industry when Jermaine Dupri invited him in 1993 to come work for So So Def Records and named him the executive vice president of A&R from 1993 through 2000. While working on his label duties, he added radio host into his resume, hosted a reggae show on the Atlanta radio station V103, and also remixed and produced tracks for such acclaimed artists as Too Short, Xscape, Total, Usher, 112, and Whitney Houston just to name a few.
After making a name for himself, this Atlanta, Georgia native formed Lil Jon & The East Side Boyz in 1996 alongside pals Big Sam and Lil Bo. Having party rap, bass music, and dirty south as their musical styles, the three some released their first album Get Crunk, Who U Wit: Da Album on October 21, 1997 which spawned the famous Atlanta club anthem Who U Wit?. Album after album the trio rose to stardom and was widely known among music lovers. It was in February 2006 that Lil Jon hinted his intention to release his solo album to be called Crunk Rock expected for fall 2007 release.