January 18, 2011 04:26:15 GMT
The British star has signed a joint venture deal with Roc Nation which has boasted acts like Rihanna and Willow Smith.
British rapper K. Koke is the latest star to join the line-up at Jay-Z's U.S. record label Roc Nation. U.K. website Soul Culture reports the hip-hop mogul has signed the respected rapper and his Suspect Entertainment in a joint venture deal between Roc Nation/RCA.
In addition to K. Koke, the label's other artists label include Froggy, Grams, Lefty, R9, Skeng, Capo, Bug, Gyro, Leokins and Lil Shan.
It's not the first time Jay-Z has tapped into the U.K. market to find new talent - he signed The Ting Tings in 2010. Roc Nation also boasts acts Sean Garrett, Rihanna, Jay Electronica, J. Cole and Willow Smith.