Young stars, like Ashley Greene and Hayden Panettiere, team up to star in a new PSA aimed to urge their generation to take part in the fight against poverty and preventable disease.
- December 1, 2009
AceShowbiz -
Artists from a wide range of TV and big screen projects team up to star in a new public service announcement (PSA), which is aimed to mobilize young people in the fight against poverty and preventable disease like AIDS, tuberculosis and malaria, particularly in Africa. The campaign is launched in partnership with global advocacy and campaigning organization ONE, which is co-founded by U2 rocker Bono.
"The Twilight Saga's New Moon" stars Ashley Greene, Kellan Lutz, Nikki Reed and Jackson Rathbone, as well as "Gossip Girl" actors Leighton Meester, Jessica Szohr and Ed Westwick are some of the celebrities featured in the PSA, called "Coming Together as One". In addition to them all, there are also the likes of Hayden Panettiere from "Heroes", Tristan Wilds of "90210", "High School Musical" star Corbin Bleu, and "Star Trek" actor John Cho.
The "Coming Together as One" PSA was created by director Jesse Dylan, who made the 2008 popular "Yes We Can" Barack Obama campaign video featuring will.i.am. It is aired in U.S. TV beginning on November 30 to mark World AIDS Day 2009 on Tuesday, December 1.
In addition to poverty and preventable disease, the PSA will also help promote the ONE Campus Challenge (OCC), which is described as "a nationwide competition geared towards encouraging students to get involved in the cause." Of the matter, David Lane, President and CEO of ONE says in a statement, "We know that this generation can help defeat extreme poverty, put more kids in school and protect families from preventable disease."
More information on the particular cause is made available on The ONE Blog.
