When talking about the parody coffee shop which caused a stir, Fielder believes that people saw it as innovation, saying, 'I think people saw, wow, there's a whole new way of doing things now.'
Comedian Nathan Fielder, who recently revealed that he's the owner of highly-talked parody coffee shop Dumb Starbucks, appeared in the February 11 episode of "Jimmy Kimmel Live!". Stopping by the late-night talk show, the comedian opened up about health department closing down the shop because of health permit issue.
"What they don't understand is, technically, legally speaking, we're an art gallery, and the coffee we're selling is considered the art, and art galleries don't need health permits," the "Nathan for You" star said of his store being shut down. "We have to deal with the health board right now, we met with them today and apparently, I just really found this out: the penalty is up to six months in jail, so we're trying to be very nice to them."
During the show, the host Jimmy Kimmel also mentioned that one of the staffers had to queue for three hours for a cup of "dumb coffee." "Did he like it?" Fielder asked, to which Kimmel answered, "He said it was fine, yeah." Fielder then said, "Our coffee and our beans were just usually whatever Ralphs had on sale that day."
"I think a lot of Americans maybe lost hope that innovation in business was gone and I think people saw, wow, there's a whole new way of doing things now," Fielder commented on why his business strategy got much attention. "It kind of allowed people to dream again, in a way."