Young and famous, Jaden Smith and Willow Smith, lend their celebrity status to help raise awareness of AIDS epidemic in Africa. The siblings are serving as youth ambassadors of Hasbro's Project Zambi, a global initiative "dedicated to raise awareness for the 15 million children who have lost parents and relatives to the AIDS epidemic in Africa", Us Weekly reports.
"Willow and I joined Project Zambi to represent all the kids out there who want to make the world a better place," 11-year-old Jayden says in a statement. "We want to encourage kids everywhere to lend a hand and join us in spreading the word about how much children who have been orphaned by AIDS in Africa need our help."
As for Willow, she tells Us Weekly, "Project Zambi is about kids and for kids, and it's so important that we all learn to take care of each other. Even from the other side of the world, kids in Africa will know they have friends who care about them." In support of the cause, Jaden and Willow will autograph custom-designed, one-of-a-kind collectible elephant models that are available in a celebrity charity auction. Money raised from the sale of each elephant will be donated to a charity that supports children orphaned by AIDS in Africa.
Jaden and Willow, who are the children of famous celebrity couple Will Smith and Jada Pinkett Smith, have chosen to donate their part to the The Chikumbuso Women and Orphan's Project in Zambia. More information about the cause can be obtained through ProjectZambi.com.