'Mad Men' Scores First Primetime Emmy Winning, Outstanding Drama Series

Receiving a total of 16 nominations at the 60th annual Primetime Emmy Awards, "Mad Men" scooped the top honor at the awards show Sunday, September 21, being handed the Outstanding Drama Series award. The winning marked the first time ever that the AMC's drama won an Emmy.

"Mad Men", created by screenwriter, television producer, and director Matthew Weiner, premiered on July 19, 2007 and completed its first season on October 18 the same year. Its story is set in the early 1960s and follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell. In addition to its first Emmy winning on the star-studded award event, held at the Nokia Theatre, the series already received Golden Globe and Peabody Award just to name a few. The second season of "Mad Men" began on July 27, 2008.

Also winning big at the 60th annual Primetime Emmy Awards was NBC's comedy "30 Rock." The show scored its second consecutive win for Outstanding Comedy Series and at the same time also won the Outstanding Actor in a Comedy Series and the Lead Actress in a Comedy Series awards for its cast Alec Baldwin and Tina Fey.

HBO's "John Adams" which nabbed a leading 23 Emmy nominations won a total of 13 trophies, one of which was Outstanding Miniseries. Overall, "Mad Men" brought home a total of six Emmys, while "30 Rock" scored seven.

The full list of Emmy Award winners is as follows:

• Outstanding Supporting Actor in a Comedy Series:
  Jeremy Piven - Entourage
• Outstanding Supporting Actress in a Comedy Series:
  Jean Smart - Samantha Who?
• Outstanding Supporting Actor in a Drama Series:
  Zeljko Ivanek - Damages
• Outstanding Supporting Actress in a Drama Series:
  Dianne Wiest - In Treatment
• Outstanding Directing for a Variety, Music or Comedy Program:
  Louis J. Horvitz - 80th Annual Academy Awards
• Outstanding Writing for a Variety, Music or Comedy Program:
  The Colbert Report
• Commemorative Emmy for Outstanding Writing Achievement in Comedy, Variety:
  Tommy Smothers - The Smothers Brothers Comedy Hour
• Outstanding Lead Actor in a Miniseries or a Movie:
  Paul Giamatti - John Adams
• Outstanding Lead Actress in a Miniseries or Movie:
  Laura Linney - John Adams
• Outstanding Lead Actor in a Comedy Series:
  Alec Baldwin - 30 Rock
• Outstanding Lead Actress in a Comedy Series:
  Tina Fey - 30 Rock
• Outstanding Lead Actor in a Drama Series:
  Bryan Cranston - Breaking Bad
• Outstanding Lead Actress in a Drama Series:
  Glenn Close - Damages
• Outstanding Variety, Music or Comedy Series:
  The Daily Show with Jon Stewart
• Outstanding Guest Actor in a Comedy Series:
  Tim Conway - 30 Rock
• Outstanding Guest Actrees in a Comedy Series:
  Kathryn Joosten - Desperate Housewives
• Outstanding Director in a Comedy Series:
  Barry Sonnenfeld - Pushing Daises - Pie-Lette
• Outstanding Writing for a Comedy Series:
  Tina Fey - 30 Rock
• Outstanding Made for Television Movie:
  Recount
• Outstanding Supporting Actor in a Miniseries or Movie:
  Tom Wilkinson - John Adams
• Outstanding Supporting Actress in a Miniseries or a Movie:
  Eileen Atkins - Cranford (Masterpiece)
• Outstanding Directing for a Miniseries, Movie or a Dramatic Series:
  Jay Roach - Recount
• Outstanding Writing for a Miniseries, Movie or a Dramatic Special:
  Kirk Ellis - John Adams
• Outstanding Reality-tv Competition:
  The Amazing Race
• Outstanding Miniseries:
  John Adams
• Outstanding Individual Performance in a Variety or Music Program:
  Don Rickles - Mr. Warmth:
  The Don Rickles Project
• Outstanding Guest Actor in a Drama Series:
  Glynn Turman - In Treatment
• Outstanding Guest Actress in a Drama Series:
  Cynthia Nixon - Law & Order: Special Victims Unit
• Outstanding Directing for a Drama Series:
  Greg Yaitanes - House
• Outstanding Writing for a Drama Series:
  Matthew Weiner - Mad Men - Smoke Gets in Your Eyes (Pilot)
• Outstanding Host for a Reality Competition Show:
  Jeff Probst - Survivor (Jma/Wn/)
• Outstanding Comedy Series:
  30 Rock
• Outstanding Drama Series:
  Mad Men