NBC's Coverage of London Olympics Posts Biggest Audience in U.S. History


NBC's Coverage of London Olympics Posts Biggest Audience in U.S. History


The 2012 summer sports event draws a total of 219.4 million viewers and an average of 3.1 million viewers, surpassing the viewers of the 2008 Beijing Olympics.

NBC claims the 2012 London Olympics is now the most-watched television event in the U.S. history. Despite all criticisms regarding the network's decision to air key events on tape delay, more than 219 million people watched the network's coverage on TV.

The number surpassed the 215 million viewers who watched Beijing Olympics in 2008. The London Olympics also topped Beijing Olympics by 12% and the 2004 Athens Olympics by 26% in term of average viewers (3.1 million), making it the most-watched non-U.S. Summer Olympics since the 1976 Montreal Olympics.

Digitally, the show also smashed records online, posting nearly 2 billion page views and 159 million video streams.

Steve Burke, Chief Exeutive Officer of NBCUniversal, says in a statement, "The London Olympics was a wonderful 17 days for NBCUniversal, exceeding all our expectations in viewership, digital consumption and revenue... We are proud to have been part of the last two weeks, and we couldn't have asked for a better start to our long run of Olympic Games through 2020."

Telemundo also enjoyed such feat with its broadcast of the London Olympics. The latest major international sports event delivered a total of 22.5 million viewers for the Spanish-language network, 42% more than its broadcast of the Beijing Olympics.

© AceShowbiz.com


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