Elvis Presley will be brought to the stage in a hologram image by Digital production company, who previously stunned Coachella crowd with its Tupac Shakur resurrection. They will create the virtual King of Rock 'n' Roll for a range of entertainment projects including live shows and appearances for TV and movie.
The project "will help continue the growth of Elvis' rich legacy all over the world," said Elvis Presley Enterprises President and CEO, Jack Soden. "This is a new and exciting way to bring the magic and music of Elvis Presley to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer."
Digital Domain Media Group Chairman and CEO, John Textor, shared the same excitement as he added in a statement, "Elvis is the most iconic, most recognized performer on the planet, and we are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis."
In an interview with LA Times, Digital Domain's chief creative officer Ed Ulbrich dished on their plan for the virtual incarnation. "We are looking to develop several versions of Elvis," he spilled. "We are creating an original and exclusive brand new performances by Elvis Presley that no one has ever seen before."
"It has to be absolutely authentic, and he should be utterly believable and real," he added. "The world will be watching, and there is no tolerable margin of error."
Digital Domain was founded by "Avatar" flimmaker James Cameron in 1993. They created "synthetic human beings" for such movies as "The Curious Case of Benjamin Button", "Tron: Legacy" and "X-Men: First Class". Their work in the Brad Pitt-starring movie was awarded an Oscar.
In working on the Elvis project, they signed an exclusive agreement with CORE Media Group, a portfolio company of Apollo Global Management LLC behind such iconic brands as Elvis Presley, Muhammad Ali, "American Idol" and "So You Think You Can Dance". CORE's President, Marc Graboff, said, "We are anxious to get working on this exciting project."
The companies have already begun work on the virtual Elvis Presley likenesses and will announce when and where audiences can expect to see the first virtual Elvis performances.