An "" advertising spot will be aired during the Super Bowl XLII game between the New England Patriots and the New York Giants on Sunday, February 3, 2008. Reports stated that Paramount Pictures and Marvel Entertainment have made the official announcement on Friday, February 1.
The new commercial video will make its debut at approximately 4:30 P.M. Following the viewing on the television, the spot will be posted on Apple.com, Marvel.com, and IronManmovie.com, which is the official Iron Man website, whereas additional sites, including Yahoo Sports! and ESPN.com, will make the ad available on February 4. Further, it is explained that Marvel.com will gave out the sneak peak of the spot on February 1.