AceShowbiz - Blake Shelton knew fans would get a kick out of his funny Super Bowl commercial with Gwen Stefani because social media users are constantly questioning how the unlikely romance came to be.
The country singer and his rocker fiancee teamed up with fellow "The Voice" star Adam Levine for the new T-Mobile ad, which debuted during the big game on Sunday, February 7, and poked fun at the odd couple's relationship.
In the footage, Gwen shares a video call with Adam as she expresses her desire to get back into the dating game and outlines the kind of man she's looking for.
"I'm sick of L.A. guys; I want someone completely different," she explains. "Maybe someone from another country, and someone cultured, sensitive, and who is not threatened by a strong, confident woman."
However, due to a bad network connection, Adam hears Gwen say, "I'm sick of L.A. guys, I want someone completely... country..., uncultured..., and threatened by a strong confident woman."
As Blake walks into the frame, crooning about chicken wings and nachos, Adam laughs and tells Gwen, "I have your guy" - and sets them up on a dinner date, where the "No Doubt" star looks completely unimpressed.
"Oh my god. Hilarious, right?" she says to Blake as he arrives at the table. "I mean, no."
And it was the comical nature of the self-deprecating commercial which made Blake sign on, because he's heard the same jokes ever since the musicians started dating in 2015, and even after they became engaged in October 2020.
"That's what was funny about that commercial, because every day, if I look at social media or whatever, there's always somebody commenting, going, 'What the hell happened to this world where Gwen Stefani and Blake Shelton are a thing now?', so we thought it'd be funny to have some fun (with it)," he told U.S. breakfast show "Today". "Every day is a new adventure, for sure."
The day after the ad made its big debut, Blake admitted everyone he knew started hitting him up to applaud him for the commercial.
"Of all the things that I've been fortunate enough to have happen in my life, I don't know that my phone has ever erupted - I mean my phone was smoking last night," he told Entertainment Weekly.
"You realize, 'Oh my God, nobody has ever really watched me win an award.' I know that now. But everybody watches the Super Bowl. Now it's confirmed: I know every contact in my phone was watching that game."