In its campaign for 2019 Super Bowl, Pepsi tackled one frequently-asked question at restaurants that the company felt it needed to be addressed--"Is Pepsi OK?" To answer the question, Pepsi enlisted Cardi B and Lil Jon who are famous with their own versions of saying "OK."
As for Steve Carell, Greg Lyons, the company's CMO for North American beverages, revealed that they opted for the "The Office" alum because he could be strong and funny at the same time to talk about how great Pepsi is." The ad, meanwhile, ended with Steve trying to imitate Cardi's "Okurrrrr" to no avail. "I've got to come up with my own catchphrase," he concluded.
