The new clip has some futuristic sets and literally a lot of Spears and the Black Eyed Peas rapper as viewers see multiplicity effects of the two artists throughout the video.
The official visuals of Britney Spears and will.i.am's new colab "Scream and Shout" premiered on Wednesday, November 28 on the episode of "The X Factor (US)". The clip, which has a fine mix of dance moves and futuristic sets, matches the track's upbeat club tune. It also shows a very glammed-up Spears hitting the dance floor in multiplicity effects.
"Scream and Shout" kicks off with Spears' big, teased up do and figure-hugging dress which certainly erases all doubt about whether she still has that magnetic sex appeal. Black Eyed Peas' rapper will.i.am, on the other hand, is clad in bling-blings to highest level and is seen in shots of golden lights flickering away as he dances to his rap.
The Ben Mor, who also helmed music videos for Katy Perry and Black Eyed Peas, made sure to put a load of interesting scenes in this new project. The video contains some pretty cool futuristic sets and amazing high-speed cinematography such as two bottles hitting and breaking, some burning disco balls, exploding Lamborghini, a confetti-shooting gun, and loads of perfectly executed dance steps from Spears' and will's back-up dancers.
During the world premiere of the video on "X Factor", Spears could not help putting shy smile on her face, obviously feeling satisfied but at the same time a little bit embarrassed by the premiere of her video during her TV gig. Host Khloe Kardashian asked Spears how it was like working again with will and the singer replied, "He's like a big kid to work with. He's so much fun. We had a lot of fun." The two artists previously collaborated on the track "Big Fat Bass" included on Spears' "Femme Fatale" album.
will.i.am's "Scream & Shout" Music Video Feat. Britney Spears