Rihanna made the headlines on Friday, September 17 night after her music video of "Who's That Chick" is leaked. True to her mission to wake up from the dark "Rated R" album, the music video reflects her intention to have fun in the new album.
The video captures the singer in a very colorful outfit, dancing with a lot of people in an equally colorful room. She smiles most of the time while singing about "French kissing", "bad enough to take home" and "hard core".
"Who's That Chick" is a dance track which may be included in Rihanna's next effort "Loud". Explaining the title, Rihanna told MTV, "Loud is, the word, the name of the album definitely reflects the attitude of it, it's really sassy and flirty and it grabs your attention and that's why I enjoy it. It takes you through a really really interesting ride. So colorful, the album."
Def Jam plans to release the album on November 16 in the U.S., led by another single "Only Girl (In the World)".
Update : A day after the video circulated, Rihanna confirmed on her Twitter, "Who's that Chick, is an online music video/commercial that we shot for Doritos and it got leaked." She added, "I don't want u to get confused...doritos is in no way connected to LOUD."