The Coca-Cola Company launch their global television campaign in a tie-up with the highly-anticipated 22nd installment of James Bond film.
"Quantum of Solace" has been given a unique video promo by the Coca-Cola Company. It is an integrated ad campaign promoting Coke Zero which features an instrumental piece for the high-octane movie by The White Stripes' frontman Jack White. Made in distinctive red and black of Coke Zero, the video displays Bond pursuing a woman, involved in a car chase and exchanging fist with a villain only to get his hand on Coke Zero.
This promotional video is a part of the deal between Coca-Cola and Sony Entertainment that has rebranded Coke Zero as Zero Zero 7. The signing up of Coca-Cola with Sony was revealed early September. Commenting on the campaign, brand director for Coca-Cola Great Britain, Bobby Brittain, said that the ad "combines the drama of James Bond with the essence of Coca-Cola Zero in a stylish and contemporary fashion".
Picking up an hour after the end of "Casino Royale", "Solace" resolves around the new adventures of the super spy in a manipulative and dangerous mission of uncovering the truth behind the organization which blackmailed his former lover Vesper Lynd. Fighting the urge to avenge his broken heart, he plunges into the mission that brings him almost around the world and finds out that the organization is more complex and dangerous as his enemy is seeking to dominate one of the world's most important natural resources.
Produced by Michael G. Wilson and Barbara Broccoli and directed by Marc Forster, the movie features Daniel Craig for the second time as Bond. He will be supported by a slew of other actors, including Olga Kurylenko, Mathieu Amalric, Gemma Arterton, Jesper Christensen and Judi Dench. It will get its world premiere in London on October 29 which is said to be attended by Prince William and Prince Harry.
"Quantum of Solace" Coke Ad: