Created pros and cons over his sexy underwear ad for Giorgio Armani, which was unveiled in December last year, David Beckham however is eager to do his second ad for the line. The soccer stud strips down for Armani, again.
The new posters of the father of three for the Armani campaign have surfaced. He's set to unveil his new campaign Wednesday, June 18, greeting some very lucky fans at the Macy's in San Francisco. The effort is aimed to support the Emporio Armani underwear autumn/winter 2009 collection, which will hit stores in the U.S. in August and Europe in July.
David's latest campaign for Emporio Armani was shot at a beach in Malibu, Calif. by renowned fashion photographers Mert Alas and Marcus Piggot. Two saucy promotional ads feature a bikini-briefs-wearing David reclining on a post at the beach, the sneak peek of which are available after this news.
The images will debut in the August edition of Vanity Fair, and then will appear in various sport, fashion and lifestyle magazines. Creative also will be featured at Emporioarmani.com.
David was signed as the face of Armani underwear in November last year. His first ad for the range was unveiled the following month. The ad showed him posed in a mega tight and bulging white briefs with an Armani logo.
Already inked a 3-year deal with the Italian underwear giant, reportedly worth around $40 million, David is praised by fashion designer, Giorgio Armani as "a modern day icon in that his fame extends well beyond the realm of soccer." "He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that," so the popular fashion designer said.