WHAT'S HOT?

David Beckham's New Armani Underwear Ad Revealed, the Pics

June 19, 2008 03:54:22 GMT

Once again stripped down for the latest campaign for Emporio Armani underwear, the hunk has been set to unveil his new posters for the Italian underwear giant at the Macy's, San Francisco on June 18.


David Beckham
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Photo credit: Janet Mayer/PR Photos

Created pros and cons over his sexy underwear ad for Giorgio Armani, which was unveiled in December last year, David Beckham however is eager to do his second ad for the line. The soccer stud strips down for Armani, again.

The new posters of the father of three for the Armani campaign have surfaced. He's set to unveil his new campaign Wednesday, June 18, greeting some very lucky fans at the Macy's in San Francisco. The effort is aimed to support the Emporio Armani underwear autumn/winter 2009 collection, which will hit stores in the U.S. in August and Europe in July.

David's latest campaign for Emporio Armani was shot at a beach in Malibu, Calif. by renowned fashion photographers Mert Alas and Marcus Piggot. Two saucy promotional ads feature a bikini-briefs-wearing David reclining on a post at the beach, the sneak peek of which are available after this news.

The images will debut in the August edition of Vanity Fair, and then will appear in various sport, fashion and lifestyle magazines. Creative also will be featured at Emporioarmani.com.

David was signed as the face of Armani underwear in November last year. His first ad for the range was unveiled the following month. The ad showed him posed in a mega tight and bulging white briefs with an Armani logo.

Already inked a 3-year deal with the Italian underwear giant, reportedly worth around $40 million, David is praised by fashion designer, Giorgio Armani as "a modern day icon in that his fame extends well beyond the realm of soccer." "He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that," so the popular fashion designer said.

© AceShowbiz.com




Post Your Comments

posted by habeeb hakorede on Mar 10, 2011
love you Mr David Beckham
posted by sara on Jan 19, 2011
ohhhhhhhh dear i could sleep in his arm for years
posted by Albaniansexxi9 on Sep 26, 2010
Damnn dat is fire! Sexyy i would totally sex him!
posted by Shaha Hassan on Jul 20, 2010
ok, but not really sexy, I mean... just imagine a girl in only as much cloth as he is wearing..
posted by mohamad beyrouthi on Jan 01, 2010
wowwwwwwwwwwwwwwww i like you david beckham
posted by mohamad beyrouthi on Jan 01, 2010
wowwwwwwwwwwwwwwww i like you david beckham
posted by mohamad beyrouthi on Jan 01, 2010
wowwwwwwwwwwwwwwww i like you david beckham
posted by angelic.one on Jun 13, 2009
Not usually a great fan of his but my word, fit as you like!
posted by Polly on Jun 13, 2009
Grrrrrrrrrrrrrrrrrr!
posted by Girl1 on Jun 12, 2009
He's soooo hot & sexy... love him!!!!
posted by eve on May 18, 2009
a perfect specimen of man.x
posted by kelvin on Apr 10, 2009
wowwwwwwww!!!!!! I love Becks
posted by ray on Jan 02, 2009
MMMM.....i'm gonna have it in my hungry throat!
posted by bambi on Oct 17, 2008
i wish isee men like him everyday
posted by kosova on Oct 17, 2008
sex i love yu beli_adelina
posted by CJ on Oct 01, 2008
WOW THAT IS REALLY LUSH WOULD HAVE AN AFFAIR FOR THAT
posted by ryan poore on Sep 18, 2008
i wud
posted by jeez on Jul 22, 2008
3 LETTERS. HOT....HOT....HOT
posted by grandmanawty on Jul 08, 2008
YUMMY!!!!!
posted by ANTONIO on Jul 04, 2008
Beautiful... the most exciting posters ever!!!
posted by The Watcher on Jun 30, 2008
What else can I say but THANK YOU DAVID!
posted by LACAH on Jun 26, 2008
Oh my god!!!!! Wat a body and bulge!!! Wud worship dat hehehe
posted by LIZA D BAYACA on Jun 26, 2008
JUST LIKE MY HUSBAND. WHAT A PERFECT SHAPE...
posted by LIZA D BAYACA on Jun 26, 2008
I LOVE YOU MR.BECKHAM. HOPE TO SEE YOU IN PERSON OR GET SOME SIMPLE TOKEN FROM YOU... TWO THUMBS UP!!! ldbayaca@yahoo.com., that's my e-mail add. thanks.
posted by LIAN B. DIONISIO on Jun 25, 2008
OMG!!! WHAT A CREATION OF GOD? JUST LIKE MY BOYLET.
posted by Mae Fhang on Jun 24, 2008
I want that poster in my room. I would always have a hot night every time I come home... come to my dreams David
posted by nancy-amarillo on Jun 24, 2008
where can I buy these underwear? Will it make my hairy husband look like this?
posted by Alisha Litchfield on Jun 24, 2008
Man - I wish I could lick that......
posted by yo on Jun 23, 2008
insane...looking good
posted by mSF on Jun 23, 2008
he is GOD!
posted by JK on Jun 20, 2008
WOWWWWWWWWWWWWWWWWWWW!!!!!!!!!!!!!!

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