, the man behind the production of PepsiCo's Mountain Dew commercial, spoke to following the controversy surrounding the ad. In the interview conducted on Thursday, May 2 along with 's manager Christian Clancy, Tyler claimed that he did not mean to portray black men in negative way.
Tyler explained that the main idea of the ad was Felicia, the talking goat, attacked a woman to get Mountain Dew because it loved the drink. The goat was put in line with the suspects because he thought it was funny to have a talking animal. Tyler defended his work, stating that he understood why several people deemed the ad offensive. He, however, explained why he featured black men as the suspects in the ad. "One, all of those dudes [in the line-up] are my friends," he said.