From his hotel room in France, posts a video message, announcing a new rap alias. The rapper says he comes to such idea after the new footwear, he designed for Louis Vuitton, was launched.
"Oh, hey world. As you can see, I'm in Paris, chilling -- due to the transactions early this week, I have some very, uh, grim news," Kanye says. "I know I've been called the Louis Vuitton Don, I know, I've been called a lot of names."