On Monday, September 22, evening, Touchstone Pictures had held a special celebration for "". Rolling down the red carpet in front of Ziegfeld Theatre in New York, the studio presented a star-studded event for the New York premiere of their upcoming drama film welcoming A-listers from cast member to rapper .
Attending the special screening were most of the cast ensemble, including , , , , Robert John Burke, Omar Benson Miller, Valentina Cervi and . Also joining the stars were the behind-the-lens crew, such as director Spike Lee, screenwriter James McBride and composer Terence Blanchard.