The first poster in a series from Art School Program finally is released. Partnering with nine prestigious arts schools nationwide and presenting nine student-designed advertising campaigns for the movie, Lionsgate will unveil the campaigns throughout the summer in the individual cities that are home to the nine schools.
The Spirit Art School Program was launched this past weekend at the annual Comic-Con convention in San Diego, where The Art Institute of California-San Diego introduced its campaign. "We are very excited and proud to be partnering with these nine superb arts educators on this innovative program," said Greenberg and Palen, Lionsgate Co-Presidents of Theatrical Marketing.
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