returns to the top of the charts with the release of "" (Reprise), which debuts at #2 on this week's Billboard Top 200 Albums chart. Marking his highest chart position in nearly 15 years and his biggest one-week soundscan for a non-duet release, the album's chart success comes on the strength of a multi-faceted campaign that included partnerships with Warner Home Video, Turner Classic Movies, the United States Postal Service, MGM Home Entertainment, Hallmark, Sirius Satellite Radio to commemorate the 10th anniversary of Sinatra's passing on May 14.
As the first initiative under the newly established Frank Sinatra Enterprises (FSE), a partnership between the Sinatra family and Warner Music Group, the campaign featured the release of all-new CD and DVD collections, a television film festival and specials, and the issuance of a commemorative stamp. The success of the album comes on the heels of high profile USPS stamp launch events in New York City, Las Vegas, and Hoboken, New Jersey, and a major press campaign. Additionally, May 13 was officially declared "Frank Sinatra Day" in a resolution presented by Representative Jose Serrano (D-NY) to Congress.