In order to get closer to their fans and promote their upcoming yet to be titled album, have launch a special website called . On that site, fans can see footages, clips and other teasers of their new LP before it is officially released.
The contents that being offered on that website are, footages of the band's writing and recording session, riffs and excerpts from the new album, exclusive photos, a chance to win backstage passes to all of their shows this summer, unique live tracks, an opportunity to join the rockers live summer events and the low down from the band themselves. Not only that, Metallica also offered another stuff called Mission Metallica: Premium, which is a program that will give more exclusive treatment to their fans including delivering the band's new album on the devotees home on its release day.