Breaking from the trademark of one-album-each-year, decided to take three years to work on his seventh studio album. "", which is due in store on September 25, promises deeper more laid out record from the rapper.
Speaking on the reason he took this one longer than the others Ja explained, "The label wants an album every year. So your creative process gets - I'm not going to say lost, but it gets watered down a bit. So with this album I had a chance to really sit back and relax, record records like I want to record them. I could take two, three days if I wanted to record a record, it didn't matter."