Footwear giant Skechers has recruited platinum recording artist to be its new face, replacing previous celebrity endorsers , and in promoting the company's line of footwear.
Speaking on the singer's picking, Skechers president Michael Greenberg said, "Ashlee is a leading force in the music industry. She's young, beautiful, talented, and … is also the perfect union between fashion and music, using her influence to empower young women to be themselves. We were drawn to her energy, style and grace."