is in hot water over an advertisement. The rapper has on Friday July 20th filed a $1 million lawsuit against Internet advertising company Traffix Inc. for using his image without permission in the graphic "Shoot the Rapper" ad, which he claims promotes violence and threatens his safety.
The ad for "Shoot the Rapper" game, as stated in the lawsuit filed in New York State Court, features a cartoon representation of 50 Cent and the message "shoot the Rapper and you will WIN $US5,000 ($A5,692.5) or 5 RINGTONES GUARANTEED". The ad invites users to use their computer mouse to aim and fire at the rapper. And if they fire successfully, the screen becomes bathed in red and users then redirected to the Traffix website.