Convinced they can write better Itchy & Scratchy scripts than the writers who currently work on the cartoon, Bart and Lisa set out to write their own shows. Their scripts are rejected by Roger Meyers, the show's producer, until Bart and Lisa use Grandpa's name as their pseudonym. As "Abraham Simpson," the kids are hired to write for the show and eventually win an Emmy award for their work. At the awards, Grandpa accepts his Emmy from Brooke Shields, but goes up to the podium and makes a rambling, anti-cartoon speech that gets him fired.