October 09, 2010 04:24:12 GMT
The new summer series starring Melissa Joan Hart would stay on ABC Family longer than other sitcoms in average.
It looks like ABC Family canceled "Huge" to invest largely on "Melissa & Joey". In a bold move, the network has ordered 20 additional episodes on top of the 10 episodes which have gone into production. This would make the total episodes of season one 30, which is quite rare for a cable network.
The pick up is inevitable because the show starring Melissa Joan Hart and Joey Lawrence was ABC Family's biggest series debut ever in adults 18-49 demography with 1.3 million. Although it experienced a decline in second episode, the show is averaging in 1.7 million viewers by late September, a very strong viewership for an original comedy on ABC Family.
With "Huge" out of the picture, the network is looking for a replacement that will accompany "Melissa & Joey" as well as another equally successful summer series "Pretty Little Liars". It has ordered 3 new pilots, namely "The Great State of Georgia", "What Would Jane Do" and "The Lying Game". Last week, ABC Family has also ordered the pilot of "Strut", "Nine Lives" and "Switched at Birth".