Robbie Williams has been announced as a recipient for Outstanding Contribution to Music Award at next year's BRIT Awards. The ex-member of boyband Take That will be handed the special prize at a ceremony which will take place on February 16 at London's Earls Court.
"Robbie is one of the outstanding artists and performers of his generation," Ged Doherty, chairman of The BRITs Committee, praised Robbie. "It will be an absolute thrill to have him at the Brits 30th anniversary show receiving the 'Outstanding Contribution' award. We are delighted."
Previous musicians who got the special honor at the annual event included Sir Paul McCartney, David Bowie and Pet Shop Boys. Robbie Williams himself has collected multiple trophies at the show. After three years in hiatus, he is now prepping to release a comeback studio album "Reality Killed the Video Star" in November.
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So the Brits want to honour Robbie Williams , the artists that's never cracked the US and has had most of his success in Europe.. No such award for UB40 who have successfully toured the world for the past 30 years sold over 70 million albums worldwide, invested heavily back into their community where they still live and have had major success in the US, all of this playing a style of music whether you love or hate it that wasn't deemed popular 30 years in many countries around the world. Funny that I thought that the Brits were suppossed to be about honouring the acheivements of all musical genres not just the selected few??