London has seen one unique red carpet event when "Bruno" came to the capital city of England for its U.K. premiere. On Wednesday, June 17, Empire Leicester Square has been turned into a catwalk for Sacha Baron Cohen's latest eccentric character, Bruno, who came into the special screening wearing a skimpy variation of the uniform worn by the Buckingham Palace guards.
The flamboyantly gay character arrived in style. Wearing a towering bearskin hat, a red military waistcoat and tight black shorts, the Austrian fashionista walked down the black carpet accompanied by a group of similarly attired men before posing at a white platform nearing the end of the catwalk.
Of his flashy appearance, he said, "I just wanted to do something that was flattering for the royal family. Something that the queen - I'm not talking about Elton John - would really appreciate." He then added, "You know the British royal family and the Austrians have got a lot in common. We're still the only people who are proud to wear a swastika."
Beside presented by Bruno's unique appearance, the event also saw the attendance of Cohen's fiancee and "Confessions of a Shopaholic" actress Isla Fisher. Singers, Sophie Ellis-Bextor and Rachel Stevens, as well as British chef and food writer Nigella Lawson were also present for the special occasion.
"Bruno" is directed by the man behind "Borat", "Religulous" and "Curb Your Enthusiasm", Larry Charles. Taking the format of "Borat", this comedy movie is set to open in U.S. theaters on July 10.