The decision to finally put the album in standard CD edition has returned favorably in U.K. sales.
The physical release of Radiohead's 'In Rainbows' has performed well in U.K. The album that was dropped in standard CD edition for the first time in U.K. on December 31 entered the Albums chart at #1, becoming the only new entry in the Top 40.
Earlier last week, Radiohead's frontman, Thom Yorke, had said that it would be "crazy" not to release their new album in physical edition. The initial independent release of the album through download with price starting from zero dollars has proven a much-needed publicity that puts it to #1, beating Take That's 'Beautiful World' and Leona Lewis' 'Spirit'.
On U.S. sale following its release in the territory on January 1, it was reported that 'In Rainbows' had started off strong. A day after the release, it had sold 9,000 copies and entered the chart at #157. The final sale will be determined on Wednesday Building chart this week.
Yorke has further described the album as their "classic" comparing it to legendary albums that spanned 45-minutes duration. "'In Rainbows' is, at least in our opinion, our classic album. Our Lou Reed's Transformer, The Beatles' Revolver, our David Bowie's Hunky Dory," Yorke said.
U.K. Albums chart:
- Radiohead - 'In Rainbows'
- Take That - 'Beautiful World'
- Leona Lewis - 'Spirit'
- Mika - 'Life in Cartoon Motion'
- Michael Buble - 'Call Me Irresponsible'
- Amy MacDonald - 'This is Life'
- Amy Winehouse - 'Back to Black'
- The Hoosiers - 'The Trick to Life'
- Cascada - 'Perfect Day'
- Timbaland - 'Timbaland Presents Shock Value'