AceShowbiz - This year's Victoria's Secret Fashion Show is set to be an event like no other, with South African pop artist Tyla taking center stage on the runway in Brooklyn, New York, on October 15. The announcement, made on September 18, has energized fans and fashion enthusiasts alike, who eagerly await the show's return after its lengthy break.

According to Rolling Stone, Tyla was chosen for her "vibrant personality" and "innovative take on pop and R&B," qualities that Victoria's Secret believes will encapsulate the "entertainment, glamour, and fashion" of this year's show.

"Growing up, I was captivated by the Victoria's Secret Fashion Show - the stunning outfits, iconic wings, and charismatic models," Tyla shared in a statement. "Now, I'm thrilled to be performing on this nostalgic and legendary stage. What's even more exciting is the celebration of diversity, showcasing a broader range of beauty, which makes this moment truly special."

The 2024 show is breaking new ground by featuring an all-women artist lineup, emphasizing the brand's shift towards inclusivity and diversity. Cher will headline the show, adding star power to an already luminous event. This move is part of Victoria's Secret's broader attempt to redefine its brand mission and values, which had faced significant backlash in previous years over issues of inclusivity and the perpetuation of unrealistic beauty standards.

Victoria's Secret's chief financial officer Tim Johnson revealed the company's plans to unveil a "new version" of the program during a 2023 earnings call. This rebirth began with "Victoria's Secret: The Tour '23," a Prime Video special featuring top models like Adriana Lima, Gigi Hadid, Emily Ratajkowski, and Hailey Bieber, and a performance by Doja Cat.

Tyla's participation in the show is also part of an impressive career trajectory. Recently named the October cover star of Elle magazine in the US, she discussed her unexpected performance at the Paris Olympics prelude, further cementing her place as an internationally recognized artist.

Previous editions of the Victoria's Secret Fashion Show have seen performances by world-renowned musicians including Taylor Swift, Ed Sheeran, Ariana Grande, The Weeknd, Lady Gaga, and Selena Gomez. This year, Tyla, alongside Cher, promises to bring a fresh and inclusive energy to the show.

As Victoria's Secret reclaims its podium in the fashion world, October 15 promises to be a night of not just stunning fashion but also powerful musical performances, with Tyla standing as a beacon of this new era of diversity and inclusion.