Taylor Swift's 'Reputation' Tops Billboard 200 for Three Weeks, Sales Will Surge Next Week


Taylor Swift's 'Reputation' Tops Billboard 200 for Three Weeks, Sales Will Surge Next Week


'Reputation' sales are expected to see a spike next week as it has been made available in full through streaming services since December 1.
Taylor Swift's "Reputation" continues to soar on Billboard 200. The sixth and latest studio album of the 27-year-old singer/songwriter tops the chart for the third week with 147,000 equivalent album units (down 43 percent), including 131,000 in traditional album sales, in the week ending November 30, according to Nielsen Music.

"Reputation" is the first set to score three weeks atop the list since Kendrick Lamar's "DAMN." did so in May. In fact, so far only four albums have spent three or more weeks at No. 1 on the Billboard 200 this year and they include "Reputation", "DAMN.", Drake's "More Life" and The Weeknd's "Starboy". Meanwhile, the last album by a woman to earn three weeks or more at No. 1 was Adele's "25" which debuted in 2015 and spent 10 nonconsecutive weeks in the penthouse.

Taylor's newest set will likely extend its stay on the top spot as its sales are expected to see a spike, particularly in streaming activity, on next week's chart. The album has only been made available in full through streaming services since December 1.

Back on this week's top 10, Pentatonix's Christmas album "A Pentatonix Christmas" jumps from No. 5 to No. 2 with 70,000 units (up 47 percent). It benefits from the premiere of the group's NBC special "A Very Pentatonix Christmas" on November 27 and sale pricing and promotion in the iTunes Store, where the album was marked down to $6.99.

At No. 3, Sam Smith's "The Thrill of It All" stays steady with 62,000 units (up 6 percent). Garth Brooks' "The Anthology: Part 1, The First Five Years" is also a non-mover at No. 4 with 57,000 equivalent album units (up 7 percent), all in traditional album sales.

Ed Sheeran's "Divide (division sign)" surges from No. 9 to No. 5 with 42,000 units (up 3 percent). Post Malone's "Stoney" is also up four positions from No. 10 to No. 6 with a little over 37,000 units (down 5 percent).

Pink's "Beautiful Trauma" slips one position to No. 7 with 37,000 units (down 16 percent), followed by Lil Uzi Vert's "Luv Is Rage 2" which holds steady at No. 8 with 35,000 units (down 15 percent).

Just in time for the holiday season, Michael Buble's former No. 1 album "Christmas" is back to the top 10, rising from No. 23 to No. 9 with 34,000 units (up 61 percent). The only newcomer in the top 10 this week, Fabolous and Jadakiss' collaborative album "Friday on Elm Street" enters at No. 10 with 33,000 units, including 18,000 in traditional album sales. It marks the sixth top 10 effort for Fabolous and the fifth for Jadakiss.

  1. "Reputation" - Taylor Swift (147,000 units)
  2. "A Pentatonix Christmas" - Pentatonix (70,000 units)
  3. "The Thrill of It All" - Sam Smith (62,000 units)
  4. "The Anthology: Part 1, The First Five Years" - Garth Brooks (57,000 units)
  5. "Divide (division sign)" - Ed Sheeran (42,000 units)
  6. "Stoney" - Post Malone (a little over 37,000 units)
  7. "Beautiful Trauma" - Pink (37,000 units)
  8. "Luv Is Rage 2" - Lil Uzi Vert (35,000 units)
  9. "Christmas" - Michael Buble (34,000 units)
  10. "Friday on Elm Street" - Fabolous and Jadakiss (33,000 units)


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