Howard Stern Sticks to SiriusXM for Revamped Programming

Instead of making a deal with the big media, the 61-year-old host renews his contract with the satellite radio station.

AceShowbiz - %cHoward Stern% will continue being the voice of SiriusXM, the satellite radio that gave him freedom of speech. The radio station announced on Tuesday, December 15 that it has renewed its contract with Stern for five more years.

Starting next year, there will be an implementation of new technologies and new video programming to be distributed by SiriusXM via an app. The deal also includes a 12-year agreement to Stern's audio and video archives. Financial terms were not disclosed but this new video deal is thought to increase the host's salary extravagantly. Sans video component, Stern already receives $80 million for production costs and salaries.

Many expected Stern to move to bigger platforms for new ventures but the 61-year-old defended his choice, saying "If you are not listening to SiriusXM and 'The Howard Stern Show', then you are really more like a zombie, a rotting corpse monster, living half a life, deadened and blackened inside. It's as if you were still watching black-and-white television while shopping in actual stores on your way to the post office to fax a memo."

Stern was pivotal in increasing the number of the station's subscribers. In 2004, when he started, SiriusXM had only 600,000 listeners but now it has more than 29 million listeners. About 24 million of them pay $10 to $19 monthly subscription directly and 5 percent of them would cancel the subscription if Howard leaves.

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