Madonna says of the Bajan singer, 'Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team.'
Madonna has hired pop star Rihanna as the face of her coconut water drinks company. The pop legend is a leading investor in the Vita Coco brand, along with Red Hot Chili Peppers frontman Anthony Kiedis, and she has now asked the "Umbrella" hitmaker to be the face of the drink.
A statement from Madonna reads, "Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team, " while Rihanna adds, "I love Vita Coco. It's real coconut water from hand-picked coconuts. It's delicious and so good for you!"
Rihanna will be featured in the company's national advertising campaign launching this summer. Sneak peek to the ad has been offered in an official picture.