Kanye West's DONDA Partners With Jay-Z's Roc Nation


Kanye West's DONDA Partners With Jay-Z's Roc Nation


Jay-Z's Roc Nation will now manage West's 'international recording brand and worldwide touring ventures.'

Jay-Z's Roc Nation announces that it has partnered with Kanye West's creative company DONDA. According to a statement released on Monday, March 4, the partnership includes the "Bound 2" rapper's "international recording brand and worldwide touring ventures."

DONDA, which is named after West's late mother, was officially launched in 2011. The company was responsible for the packaging and tour design of his musical collaboration with Jay-Z "Watch the Throne" as well as the artwork of "Yeezus" album and the production of "Yeezus" tour.

The company also designed two versions of his Nike Air Yeezy sneakers. It is currently working on West's highly-anticipated new line with Adidas which is slated to debut this fall.

West's own projects aside, the company worked on record design and packaging for Lil Wayne's "I Am Not a Human Being II", Pusha T's "My Name Is My Name" and 2 Chainz's "Based on a T.R.U. Story" in addition to working with the artists for their music videos and content.

As for Roc Nation, the company was founded in 2008 and is currently managing the likes of Rihanna, Shakira, J. Cole, Timbaland, HAIM, Wale, Santigold and Melanie Fiona.

MTV noted that the new partnership with Jay-Z wouldn't affect West's G.O.O.D. Music imprint, which is currently housed under the Def Jam umbrella.

© AceShowbiz.com


MORE FROM NEWS

Leave a Comment

Required fields are marked with *

   

TODAY'S HEADLINES

  1. Kylie Jenner Reportedly Pregnant With Travis Scott's Baby
  2. 'The Voice' Live Finale Part 2: And the Winner of Season 12 Is....
  3. Camila Cabello Teams Up With Ed Sheeran, Pharrell and Charli XCX on Upcoming Album
  4. Get a Look at Hulk's Glamorous Sakaar Bed in 'Thor: Ragnarok'
  5. Iggy Azalea Responds to Odell Beckham Jr. Dating Rumors: I Don't Even Know Him
  6. T.I.'s Alleged Side Chick Bernice Burgos Reportedly Wants to Have Baby With Him
  7. Mariah Carey and Nick Cannon Are Planning to Remarry This Summer
  8. Fans Loath ABC's 'Dirty Dancing' Remake - See the Hilarious Memes
  9. Kylie Jenner Tells Bella Thorne to be Careful of 'Charming Player' Scott Disick
  10. Kim Kardashian Tries to Save Marriage to Kanye West for the Sake of Fame

CELEBS PHOTO