July 30, 2013 06:02:50 GMT
The disk jockey unveils a Ralph Lauren brand placement-heavy clip on Vevo in support of his latest single.
Swedish DJ Avicii premieres the Mark Seliger and CB Miller-directed music video for "Wake Me Up", the first single off his forthcoming debut album "#TRUE" set to arrive in September. The track features vocals from soul singer/rapper Aloe Blacc and guitar instrumentals from Mike Einziger of Incubus.
The four-and-a-half-minutes visuals feature two sisters, a little girl and a young lady who ventures out from their little home in the countryside to the big city. As she arrives on a horse, she comes into hordes of other soul-searching folks bearing the same Avicii logo as hers and her younger sibling, whom the big sis goes back for and fetches, having found the place where they belong.
As they celebrate finding their rightful place, they join a rave party similar to Avicii's massive outdoor festival performances. Being a brand ambassador of clothing brand Ralph Lauren's Denim & Supply, the clip is rife with brand placements.
Apart from "Wake Me Up", another "#TRUE" cut and potential hit for Avicii is "ID (Lay Me Down)", a collaboration track with glam-pop artist Adam Lambert and musician Nile Rodgers. The disco song, which he has previously played at various music festivals in recent weeks, is a feel-good tune that showcases the "American Idol" alum's powerful vocals.
"#TRUE" will also contain tracks featuring such acts as Imagine Dragons and Alison Krauss & Union Station.
Avicii's "Wake Me Up" music video