Lady GaGa released a 30-second spot for her new perfume, Fame. Directed by Steven Klein, the ad is dark in its theme and features GaGa as the naked giant with little men climbing her body. YouTube has flagged the video as "inappropriate" and requested age confirmation for each view.
The previous ad for the fragrance did not feature GaGa at all. Instead, it shows how the black perfume is created in The Haus Laboratories in Paris and states that "black like the soul of fame but invisible once airborne." In the print ad, GaGa shows off her naked body, covered in places by little men.
In a recent interview with Vogue, GaGa revealed the idea behind her risky marketing. "We thought, Let's just make the most epic fragrance campaign of all time and let's not care at all about whether they can even print it or show it on TV," she said. "Let's just do everything we ever dreamed of. We basically did this purely for the pleasure of working together. We were just sort of sitting in the corner going, 'I can't believe they are letting us do this!' "
Fame eau de parfum will be sold on August 22 at Macy's.