Since most other shows are nowhere near "Lost" in generating buzz this season, ABC is confident that advertisers will be investing huge on the show's series finale. According to some media buyers, the Alphabet puts the price for ad slot between $850,000 to $950,000 per 30-second ad.
This is a 400% increase from last season finale's ad slot which sold around $213,563 per ad and $400,000 to $600,000 less than an ad slot at this year's Oscars. The network could earn enormously since the finale aired on Sunday, May 23 will be a three-hour event that starts with a one-hour recap at 8/7c.
"There are many advertisers willing to pay a reasonable premium for inventory in programs that generate such a highly passionate and rabid fan base," said Kris Magel, exec VP-director, national broadcast at Interpublic Group of Cos.' Initiative. "There is definitely value in that."
For a fact, "Lost" is not the most expensive show to offer series finale ad slot. In 1998, NBC put the price for "Seinfeld" finale between $1.4 million to $1.8 million, but it was "Friends" that really made the Peacock rich with $1.5 million to $2.3 million.
FOX is also expected to put a high price tag for the series finale of "24" which air on Monday, May 24.