The 'Rated R' singer teases her naughty side, peeking inside a male's pants in this Melina Matsoukas-directed video.
Originally scheduled to be premiered on February 11, Rihanna's "Rude Boy" music video hits the web earlier than what's expected. It mostly features the "Umbrella" hitmaker singing the song and shaking her body in front of colorful backdrops. In one scene, she is seen playing a bit naughty by peeking inside a male cameo's pants.
"[It's] completely different from any other video I've shot before," she previously told Carson Daly on his Amp Radio show. "A lot of my videos are really dark and edgy and tough. 'Rude Boy' is more playing along the lines from my roots."
On the outfit she is wearing for the video shoot, Rihanna explained further, "We used a lot of color, but also the costumes were very Jamaican dance-hall queen type."
"Rude Boy" itself is the latest single taken from a November 2009 release called "Rated R" which becomes Rihanna's first studio album since being involved in an altercation with Chris Brown.
Rihanna's "Rude Boy" music video