Greek myth film, "", claims the champion title on North American box office in its opening week. The Tarsem Singh-directed epic successfully tops the chart with $32.2 million. Kyle Davies, Relativity Media president of distribution says, "The picture exceeded expectations, and there's no other action-adventure until you get to Christmas, which bodes well."
Receiving a "B" CinemaScore, the R-rated movie, which costs $75 million to produce, appeals to 60% male moviegoers, with 75% of them under the age of 35. "Action fans have been staying away, and clearly this movie got those fans," Davies explains.