On Tuesday, March 15, NBC held a press conference in Los Angeles to reveal the details of "". The event was attended by the five celebrities who will define the new show, , , , and Carson Daly. In addition, there were Mark Burnett and John de Mol who develop it from the original Dutch version.
Talking about the show, Daly said, "The level of talent that has already been found for this show, I can attest... is above and beyond, leaps and bounds beyond, the level of competition that I've ever seen on any other competition show." The host's statement is backed up by Aguilera who would be one of the mentors. "I'm not looking for vocal acrobatics, who has the biggest range of high and low. I'm looking forward to getting moved," the singer who was dressed in red said.