AceShowbiz - Kim Kardashian has recently switched up her signature dark locks for a vibrant red shade. In a video shared on social media, she showcased her transformed hair, styled straight and pushed back behind her shoulders.

While the look is likely a wig, given that subsequent photos show her back to her brunette shade, it sparked speculation that the transformation is for a brand shoot. Kardashian's bold move follows a recent hair color shift by her sister Khloe Kardashian, who opted for a strawberry red tone.

This trend of embracing red hair is not new. Last summer, the eye-catching color gained popularity among celebrities, including Chrissy Teigen, Emily Ratajkowski, and Megan Fox. The versatility of red, from copper to strawberry to burgundy, allows for endless interpretations.

The trend is expected to continue its momentum as fall approaches, with other stars such as Sophia Bush and Brittany Mahomes experimenting with red hair looks as well. Brittany's fiery red wig showcased a layered curtain bang and voluminous waves, while Sophia's copper shade offered a striking departure from her usual brunette style.

As the summer days transition into the fall season, the vibrant and attention-grabbing hue of red is emerging as the hair color trend to watch.