Ariana Grande and Scooter Braun Continue Business Partnership After Artist Exodus
Cover Images/Sara Jaye Weiss

The 'Yes, And?' singer and her former manager's business relationship remains intact, with Grande retaining Braun as a partner for her makeup line and Hybe's artist platform.

AceShowbiz - Ariana Grande and Hybe, the company led by CEO Scooter Braun, have announced the continuation of their business partnership. According to a statement released by Braun on June 12, 2024, "Ariana Grande and Hybe...look forward to continuing their long-standing business partnership and pursuing creative opportunities in Weverse and REM Beauty."

Grande will continue to be exclusively managed by Brandon Creed of Good World Management. However, Hybe will focus on collaborating with Grande on promoting her makeup brand, REM Beauty and Weverse, Hybe's artist merchandise platform and music player.

Braun's relationship with Grande began in 2013, when he signed her to his company Raymond Braun Media Group (RBMG). Over the years, Grande and Braun have worked together on several projects, including her debut album, "Yours Truly".

In August 2023, it was reported that Grande had parted ways with Braun as her manager after 10 years. However, the recent announcement reveals that their business relationship extends beyond artist management. "New chapter but always team Ari," Braun wrote on Instagram, adding a smiley face.

Braun's departure as Grande's manager came after several other artists, such as Demi Lovato, J Balvin and Carly Rae Jepsen, also parted ways with him. Braun has since transitioned into a role as CEO of Hybe America, a position that involves representing artists and overseeing the company's expansion into the United States.

Despite the transition away from direct artist management, Braun remains a significant figure in the music industry, known for his role in guiding the careers of Justin Bieber and other stars. His continued partnership with Grande highlights the evolving nature of business relationships in the entertainment industry.

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