The 'Clueless' star, who never stripped down for TV or film, bares all for a new PETA campaign against the use of animal skin in favor of more sustainable vegan leather.
- December 21, 2022
AceShowbiz - Alicia Silverstone is willing to go to great lengths to stop animal cruelty. The actress, who never stripped down for TV or film, has broken her own limit by going completely naked for a new PETA campaign.
The Cher Horowitz of "Clueless" bares all in the organization's latest "Don't Be a Prick" cactus-themed campaign ad. In the snap, she wears nothing but cowboy boots as she poses in the desert while covering her modesty with her hands.
"DON'T BE A PRICK," the ad reads. "Wear Vegan. Buy cactus, mushroom or apple leather instead!"
In a behind-the-scenes video for the ad, Alicia explained her decision to star in the raunchy ad. "I never, ever, get naked in TV, in film, nothin', never, nope - but I've done it for PETA because that's how much it matters to me," she said.
"The amount of resources, water, food, oil for transport, the amount of energy that goes into making leather is extraordinary. It's just not sustainable. The Earth can't handle it," she added. "If it takes me getting naked for you to care about animals then that is what I'm after."
Promoting the use of sustainable, vegan versions of the material, the 46-year-old said, "My dream is to get these vegan, earth-friendly vegan materials into the hands of the greatest designers. I really like the merge of being conscious of no animal skins but also being conscious of the Earth because we all have to live in it-the animals and us-without it we're screwed and we also want a healthier life. So I'd rather go naked than wear animals."
The ad will be featured on a billboard in New York City's Times Square.
This isn't the first time Alicia went naked for PETA. In 2020, she posed in her birthday suit for the organization campaign against eating meat.
The "Batman & Robin" star, who has been vegan since she was 21 years old, explained in 2017 that becoming vegan turned her into a "health nut because you feel so good, you feel so different." She told Self magazine, "Being able to do something that is good for the Earth, good for the animals, and good for you all at the same time seems like such a no-brainer. It's like the biggest 'Duh!' " She has also raised her son Bear as a vegan.
