The former 'Arrow' star is among many Twitter users who are mad at the tech company for its Google Assistant commercial, while some others find it touching.
- Feb 3, 2020
AceShowbiz - Google Super Bowl ad might have tugged at many people's heartstrings, but Stephen Amell wasn't one of them. Hours after the tech company debuted its touching 90-second commercial during Super Bowl LIV, the former "Arrow" star turned to Twitter to share his anger towards the chosen storyline.
"Great work Google," the 38-year-old sarcastically tweeted on Sunday night, February 2. He went on to explain, "Your 90 second commercial about gut-wrenching, life altering loss was just what the doctor ordered," before labeling the company as "D**ks."
The ad inflicting Amell's annoyance was titled "Loretta." It features an 85-year-old grandfather who first used the search engine to search "how not to forget." He went on to utilize his Google Assistant in helping him keep the memory of his late wife alive. He noted that his wife "had the most beautiful handwriting" and "used to hum showtunes" among many others.
About the ad itself, Google's Chief Marketing Officer Lorraine Twohill explained in a blog post dated january 28 that it "reflects our goal to build products that help people in their daily lives, in both big and small ways." She elaborated, "Sometimes that's finding a location, sometimes it's playing a favorite movie, and sometimes it's using the Google Assistant to remember meaningful details."
" 'Loretta' has a few other things in common with our 'Parisian Love' commercial from 10 years ago. Both are simple love stories told through the lens of our products," she continued. "Both were inspired by real people - in fact, the voice you hear throughout 'Loretta' is the grandfather of a Googler, whose story we drew from to create the ad."
Amell was not the only one who reacted negatively toward the ad. One social media user tweeted, "That Google ad was great except they left out the part where they tell you that they'll use grandma's favorite things to target ads at grandpa and the rest of the family." Another sarcastically wrote, "Really loving the lighthearted google commercial about how google knows everything we've ever done."
