The movie star and the singer join 'Black Panther' star Danai Gurira, Gigi Hadid, and athlete Katrin Davidsdottir, among others.
- July 18, 2018
AceShowbiz - Gal Gadot and Ariana Grande are leading a new Reebok campaign aimed at empowering women.
The movie star and the singer join Black Panther's Danai Gurira, Gigi Hadid, and athlete Katrin Davidsdottir, among others, in the new ads, designed to encourage people to be the best versions of themselves physically, mentally and socially.
"Reebok has a long history of empowering women and supporting those who empower others," Reebok vice president of marketing Melanie Boulden said in a statement. "We did this back in the 1980s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it OK for women to sweat and have muscles.
"We are still at it today, developing innovative product for women, by women, and encouraging females to experience the physical, mental and social transformation that happens when we move - the essence of our Be More Human philosophy".
The stars of the campaign are photographed alongside inspiring quotes they have made, often sharing personal stories of overcoming obstacles.
Reebok designers have also crafted 10 limited-edition shirts, representing each of the women featured in the campaign. Proceeds from the shirt sales will be distributed equally among select charity organisations.
Fans can also take part in the campaign by posting snaps of themselves working out on Instagram or Twitter using the hashtag #BeMoreHuman. For each photo posted, Reebok will make a donation to the charities.
