Was recruited as the new celebrity model for Armani jeans (July 2008).
Together with father Mathew Knowles teamed up with Planet Toys to launch the so-called Baby Jamz, the first-ever hip-hop/rhythm-inspired pre-school toy line promoting creativity, learning and movement through music (July 2007).
At 58, E-40 proves rap has no age limit, dropping 4 albums and reshaping hip-hop's future with veteran wisdom and street credibility.
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