To save the moribund Itchy & Scratchy Show, the producers do extensive market testing to determine exactly how to make the show funnier and more relevant to today's cartoon-watching audience. They decide that a new character, a crazy, hip-hop surfer dog named Poochie is just what the show needs. It falls on Homer Simpson to breathe life into Poochie by supplying him was a voice for his funky catchphrases. Poochie does not go over well with Itchy & Scratchy's fan base and Homer is heartbroken when he finds himself on the verge of being fired. As an act of defiance, Homer rewrites the lines of Poochie's final episode so that the character can live on, but the producers wind up re-cutting the show to kill the wisecracking dog off.