When Mr. Burns is reported dead incorrectly, all of the newspapers and news stations decide to report what they really think of him. In order to end the negative view the public has of him, Mr. Burns buys all of media outlets to brainwash the people of Springfield.
There is one newspaper he did not buy however: The Red Dress Press, put out by Lisa Simpson. When she prints an article about Burns' attempt to manipulate the public's thinking, he goes after Lisa. After Lisa finally gives in to his torturous ways, Homer steps up and starts his own paper with front-page news being how great Lisa is. In the end, Mr. Burns is control of public opinion ends when everyone in Springfield each prints their own newspapers stating their views.