April 14, 2011 15:05:00 GMT
Pop superstar Prince has vowed to make his upcoming Los Angeles gigs more accessible to fans by selling 85 per cent of the tickets at a special cheap rate.
Prince is set to play 21 dates in the city, kicking off on Thursday, April 14, at the L.A. Forum, and he has decided to keep prices low to make sure cash-strapped supporters can still see his shows.
A large portion of the tickets will be sold for a $25 entrance fee and the "Purple Rain" singer is adamant fans deserve to pay the "price" for concerts, blaming sales website TicketMaster for inflating charges over the years.
He tells U.S. TV host George Lopez, "$25 is what we used to pay for concerts. Then somebody called TicketMaster came in. Now we're showing who the real ticket master is and putting the right price on it."