The 'Bad Blood' singer won for an interactive free app that let fans experience her 'Blank Space' music video.
- Sep 11, 2015
AceShowbiz - Taylor Swift is now an Emmy winner. The "Bad Blood" singer was among 2015 Creative Arts Emmy Awards early winners who were announced on Thursday, September 10 morning.
Swift won an Emmy for Original Interactive Program for her "AMEX Unstaged: Taylor Swift Experience". Besides starring, she served as an executive producer to the cinematic interactive musical experience. It was shot with 360° cameras and scored with her single "Blank Space". Swift reacted to her first Emmy win on Twitter.
@THR
1. Wakes up
2. Reads this
3. Thinks it's a prank
4. Calls everyone to check
5. It's real
6. ???
????
— Taylor Swift (@taylorswift13) September 10, 2015
Katy Perry was also a winner of the Emmys, thanks to costume designers Marina Toybina and Courtney Webster. The "Roar" crooner won Outstanding Costumes for a Variety Program or a Special for her Super Bowl XLIX Halftime Show outfits. Elsewhere, "The Tonight Show Starring Jimmy Fallon" won Social TV Experience category.
The Creative Arts Emmy Awards ceremony will take place September 12 while the Primetime Emmys is held on September 20.
Full list of 2015 Creative Arts Emmy Awards winners:
Outstanding Individual Achievement in Animation Outstanding Individual
- Adventure Time "Walnuts & Rain"
- Gravity Falls "Not What He Seems"
- Over the Garden Wall
- Robot Chicken "Robot Chicken's Bitch Pudding Special"
- Tome of the Unknown
- Drunk History "Hollywood"
- Super Bowl XLIX Halftime Show Starring Katy Perry
- How We Got To Now With Steven Johnson
- Outstanding Creative Achievement In Interactive Media
- Archer Scavenger Hunt
- The Singles Project
- Emma Approved
- AMEX Unstaged: Taylor Swift Experience
- @midnight With Chris Hardwick
- 'The Tonight Show Starring Jimmy Fallon'
- Sleepy Hollow Virtual Reality Experience